RELEVANCE OF THE FORUM FOR THE SLEEP INDUSTRY
The modern sleep industry is rapidly evolving, adapting to changing consumer needs and striving to implement the latest technologies.
Changing consumption patterns and changing shopping formats.
Buying habits are changing towards online shopping and home delivery. The traditional retail channel is giving way to e- commerce. How to build effective distribution chains in new realities?
Consolidation of market leaders. Mergers and acquisitions continue to intensify, large players are merging, small firms are leaving the market or become part of large holdings. How to navigate the market situation and strengthen the brand?
*Data from the Federal State Statistics Service
Environmental standards and sustainable production. The importance of the ecological component of products and materials is growing. Companies are striving to introduce eco-materials, reduce the use of harmful components, and increase the level of waste recycling. The demand for organic and biodegradable fillers and minimization of the carbon footprint of production is growing.
Digitalization and technological equipment. Manufacturing is striving to move towards automation and digitalization of business processes. The use of robots and the introduction of information systems for production and product quality management are relevant. The role of Big Data, augmented reality (AR) technologies and analytics for making strategic decisions is increasing.
Sustainable development of international cooperation.
International cooperation opens access to new sales markets, allowing to increase sales volumes and strengthen the positions of enterprises. Closer business and industry cooperation is being developed with BRICS, SCO and EAEU countries.